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少即是多

最近看到两则新闻。

一个是ThredUp:

“Where parents swap gently worn, second hand & used kids clothing online.” 简单来说就是,在线交换小孩子穿过的衣服的网站。因为,“Clothes Don’t Grow. Kids Do.”

ThredUp(Ex-ThredUp)本来也为成人交换体恤衫的:

You don’t wear 25% of the clothes in your closet. Join thredUp and start exchanging them for that you will.

另外一个是Groupon

Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States.

让我们看看groupon的前身ThePoint是干嘛的:

The Point is a website for organizing group actions. Its goal is to help people congregate around the issues they care about and combine forces to make things happen.

他们的共同点:

1)都简单到用一句话可以描述。

2)都曾复杂过。

3)复杂时不愠不火,简单后反而迅速走红。

所以,少就是多。等少做到极致,再多也不迟。(而不是反过来,除非……)

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